Elevate Brands

Redefining Travel Retail Through Curated Luxury and Cultural Storytelling

At Elevate Brands, we believe travel retail is more than shopping it’s about creating moments that travellers remember. Based in Zurich, we curate and connect story-driven luxury labels across beauty, fashion, wine & spirits, coffee, and lifestyle, bringing them to life in ways that feel less like duty-free and more like immersive cultural experiences.

From airport retailers and cruise operators to buyers and event partners, we build win–win collaborations that deliver:

- Curated brand portfolios designed for today’s discerning global traveller
- Mutual growth opportunities with visibility at world-class stages such as the World Economic Forum (WEF)
- Shared-value activations pop-ups, tastings, co-branding, personalization, and gifting that elevate both brand and retailer

Guided by founder Mirabela Lauterbach, a travel retail expert with over a decade of pioneering niche brands internationally, Elevate Brands is on a mission to flip the script:

- Experiences over transactions, transforming purchases into lasting memories
- Sustainability as standard  championing eco-luxury and artisanal excellence
- Tech & personalization  reimagining retail with digital concierges, AR try-ons, and destination-led editions

As Mirabela says:
“A fragrance, a sip, a texture, these aren’t just products, they’re sensory portals. At Elevate, we turn retail into cultural storytelling that travels with you.”