Curated Events

From World Economic Forum in Davos to Global Stages

At Elevate Brands, we create high-impact opportunities for luxury labels to be seen, experienced, and remembered at the world’s most influential gatherings. Through our collaboration with Loft of Shared Dreams, we amplify brand presence where it matters most from Davos to other global stages.

Our event offerings include:

• Brand features during WEF panels and executive lounges
• Immersive pop-up experiences at exclusive, private events
• VIP activations that blend retail with reputation
• A room built for the moment, where every activation is staged so a brand’s presence feels inevitable, not incidental

Elevating Travel Retail at the World Economic Forum 2026

Mirabela Lauterbach is joining forces with Loft of Shared Dreams, a visionary platform where global CEOs shape the future, to spotlight Travel Retail on the world stage at the World Economic Forum in Davos, January 2026.

For the first time in WEF history, a dedicated Travel Retail panel will take place highlighting innovation, sustainability, leadership, and the evolving luxury landscape.

This milestone marks a transformative moment for the industry, bringing Travel Retail into direct dialogue with the world’s most influential voices and decision-makers.