Elevate Brands is on a mission to redefine travel retail, not as a place to shop, but as a space to feel. In a world where airport commerce has long been transactional, we’re flipping the script. We don’t follow the rules. We rethink them.
We curate boutique brands across beauty, fashion, wine & spirits, coffee, and lifestyle but our true innovation lies in how we present them: immersive environments that feel more like cultural pop-ups than duty-free stores. Imagine discovering a limited-edition Maison Noir fragrance that captures the essence of your destination, or sampling wellness rituals at 10,000 meters that transform your journey.
“A fragrance, a sip, a texture, these aren’t just products, they’re sensory portals. At Elevate, we turn retail into cultural storytelling that travels with you.” Mirabela Lauterbach, Founder of Elevate Brands
How Elevate Brands Will Redefine Travel Retail
Beyond product curation, Lauterbach is determined to transform the industry in three key ways:
1. Experiences Over Transactions
By creating immersive activations such as tastings, pop-ups, and onboard events, Elevate Brands ensures that shopping is no longer a fleeting purchase, but an emotional memory tied to travel.
2. Sustainability as Standard
As a champion of eco-luxury and artisanal excellence, Lauterbach is dedicated to making sustainability a cornerstone of tomorrow’s travel retail ensuring products are as ethical as they are desirable.
3. Tech & Personalization
With future-forward collaborations, Elevate Brands envisions digital concierges, AR try-ons, and curated destination editions, aligning products to each traveler’s journey, climate, and style.
